Creating the Customer-driven Library : Building on the Bookstore Model pdf
Creating the Customer-driven Library : Building on the Bookstore Model pdf
Creating the Customer-driven Library : Building on the Bookstore Model.cJeanette Woodward
---------------------------------------------------------------
Author: Jeanette Woodward
Number of Pages: 256 pages
Published Date: 01 Jan 2005
Publisher: American Library Association
Publication Country: Chicago, IL, United States
Language: English
ISBN: 9780838908884
File size: 34 Mb
File Name: Creating.the.Customer-driven.Library.Building.on.the.Bookstore.Model.pdf
Download Link: Creating the Customer-driven Library Building on the Bookstore Model
---------------------------------------------------------------
How can libraries make a difference in their communities when customers choose to hang out in the spacious, well-stocked new bookstore instead? With the goal of helping libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores. Bookstores have succeeded by focusing on the customer, and libraries need to take a page from this playbook. While keeping one eye on their mission-to broaden library use and increase relevance while serving community needs-libraries can improve customer service, looks, and functionality in ways that enhance its community mission. Use Creating the Customer-Driven Library to: Offer accessible, customer-friendly signs, catalogs, and interior spaces; Identify the unique needs of your library's community-then meet those needs; Create a step-by-step, customized promotion plan that communicates with your market; Find cost-effective ways to connect-from user-friendly Web sites to promotional brochures; Show customers what the library has to offer and entice them to give it a try; Libraries remain vitally important to the organizations and communities they serve. Using these outreach and marketing strategies, Woodward shows libraries how to "Become better than a bookstore," even without a hefty budget.
Read online Creating the Customer-driven Library : Building on the Bookstore Model Buy and read online Creating the Customer-driven Library : Building on the Bookstore Model Download Creating the Customer-driven Library : Building on the Bookstore Model ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent Download to iPad/iPhone/iOS, B&N nook Creating the Customer-driven Library : Building on the Bookstore Model
Creating the Customer-driven Library : Building on the Bookstore Model.cJeanette Woodward
Author: Jeanette Woodward
Number of Pages: 256 pages
Published Date: 01 Jan 2005
Publisher: American Library Association
Publication Country: Chicago, IL, United States
Language: English
ISBN: 9780838908884
File size: 34 Mb
File Name: Creating.the.Customer-driven.Library.Building.on.the.Bookstore.Model.pdf
Download Link: Creating the Customer-driven Library Building on the Bookstore Model
---------------------------------------------------------------
How can libraries make a difference in their communities when customers choose to hang out in the spacious, well-stocked new bookstore instead? With the goal of helping libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores. Bookstores have succeeded by focusing on the customer, and libraries need to take a page from this playbook. While keeping one eye on their mission-to broaden library use and increase relevance while serving community needs-libraries can improve customer service, looks, and functionality in ways that enhance its community mission. Use Creating the Customer-Driven Library to: Offer accessible, customer-friendly signs, catalogs, and interior spaces; Identify the unique needs of your library's community-then meet those needs; Create a step-by-step, customized promotion plan that communicates with your market; Find cost-effective ways to connect-from user-friendly Web sites to promotional brochures; Show customers what the library has to offer and entice them to give it a try; Libraries remain vitally important to the organizations and communities they serve. Using these outreach and marketing strategies, Woodward shows libraries how to "Become better than a bookstore," even without a hefty budget.
Read online Creating the Customer-driven Library : Building on the Bookstore Model Buy and read online Creating the Customer-driven Library : Building on the Bookstore Model Download Creating the Customer-driven Library : Building on the Bookstore Model ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent Download to iPad/iPhone/iOS, B&N nook Creating the Customer-driven Library : Building on the Bookstore Model